Discover The Palm Beaches × Lilly Pulitzer | Regional Billboard Campaign

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Following the Discover The Palm Beaches and Lilly Pulitzer destination campaign, one of my campaign images was selected for use in a regional advertising campaign promoting The Palm Beaches. The photograph appeared on billboards across multiple South Florida cities, extending the campaign beyond digital content into large-scale destination marketing viewed by thousands of commuters each day.

The billboard campaign highlighted the vibrant coastal lifestyle of The Palm Beaches while incorporating Lilly Pulitzer’s signature resort style, demonstrating the continued value of the content beyond the original collaboration. Seeing my work featured throughout South Florida remains one of the most memorable milestones of my career and reflects the trust placed in my photography by a leading tourism organization.